Norton | Norris
Winter Issue of the iNner Circle

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Welcome to the winter 2018 issue of the iNner Circle. Take a quick look at tips for SEO, sample our social media success, and get an inside look on working in higher education compliance. Meet our featured Nn team member, along with the newest additions to the Nn family!

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Why SEO Needs to be Part of the Digital Marketing Mix

digital marketing mixBy Vince Norton

Your business may already have a website and a certain degree of social media presence. But how do you know if it’s working the best it can? With Key Performance Indicators (KPIs), of course. But which one? Therein lies the problem. There are a great many, perhaps too many, metrics you can use to track the progress of your SEO efforts. So which way is the best way?

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Compliance Corner: Interview with Compliance Officer, Dr. Kate Osio
Q & A Working in compliance isn’t always the easiest career. In fact, there are times when one begins to question what others are doing, what they can do better, and so on. To help ease your minds and to share best practices, we interviewed a fellow compliance colleague, Dr. Kate Osio from Spartan College of Aeronautics and Technology.

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In This Issue
Why SEO Needs to be Part of the Digital Marketing Mix

Interview with Dr. Kate Osio

EnrollMatch® Workshop

Featured Project:
Social Media Success

January Tales from the Trail

Digital Marketing Trends
to Shake up 2018

Upcoming Virtual Training Dates

Nn Spotlight: Jonathan Perez

New Faces

The Role of the Admissions Office in Restoring Public Trust in Career Colleges

Rahul Trivedi co-leads Digital Marketing Workshop

Online Virtual Training Opportunity

Join us at Norton | Norris headquarters in beautiful downtown Chicago
for an EnrollMatch® admissions training workshop,
or contact us to deliver at your location!

March 21 - 23

This is a great opportunity to:

Enhance your individual skills
Preview EnrollMatch® prior to adoption
Refresh your skills if you are a former EnrollMatch® participant
Work toward your Senior Trainer Certification if you are a current EnrollMatch® trainer

Recent EnrollMatch® Training Photos
Workshop Photos
Featured Project: Social Media Success
Ready to make your social shine? Nn is here to help. Our approach to social media management combines curated content with video posts and grad/faculty spotlights. And the results are stellar. Contact us now to learn more. Don’t forget that strong social also impacts SEO.

Social Media Success

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Digital Marketing Tip: SEO
By Rahul Trivedi

Understand your meta tags. Meta tags are snippets of text that serve as descriptions for your web pages. If you don’t provide meta tags, Google will pull out information that might not accurately reflect your page. It’s better to take control by writing effective meta tags that will boost your clickability. As Google just revised the character length of meta descriptions to a maximum of 200, it’s time to add the information that will provide more CTR and yield higher user attention.
Contact Us!
Have you read the Norton|Norris Blog?
Here’s a sampling of what you can find there:
January Tales from the Trail: Defrosting Icy Admissions Interviews
imageBy Andrea Gunning

As we’ve watched the temperatures here in our beloved Chicago go from ridiculously frigid to reasonably frozen, we’ve seen plenty of representatives with demeanors just as chilly as our trademark wind! From snarky compliance answers to refusing to provide ANY information during phone interviews, we’ve seen a flurry of bad-mannered behavior


Digital Marketing Trends to Shake up 2018
digital marketingBy Vince Norton

A look at the digital marketing trends poised to shake things up in 2018

The one constant in life is change. It may be an old and somewhat overused cliché, but that doesn’t make it any less true.

And in a world where marketing and marketing-related initiatives are being shaped by digital technology at a pace that couldn’t have been imagined even a decade ago, it’s more important than ever to understand what’s on that digital marketing horizon.

Upcoming Virtual Training Dates



What are people saying about our
Virtual Training
"This workshop was engaging and informational. The participation allowed for collaboration which was helpful to information sharing. The instructors were knowledgeable and resourceful. I enjoyed the seminar and will implement the skills I learned to create a better experience for potential students.”

"Good workshop. Felt it was relevant and not overblown but practical and accurate to real student engagement scenarios.”

"It is a useful reminder of what we should be doing and why, very helpful.”

"It truly helped me to become a better admissions rep”

"Amazing and very instructional!”
Nn Spotlight: Jonathan Perez

JonathanIf you know Jonathan Perez, you know one thing is for sure—he’s not the type who spends much time sitting around doing anything. Whether he’s at the gym, completing an online course, or taking on new responsibilities in his position at Norton Norris, Jonathan is all about keeping active, bettering himself, and expanding his areas of knowledge.

That’s just one of the many positive attributes Jonathan has brought to Norton Norris in the year he’s been here. And in that time, he has continued to impress the Nn team and quickly climbed the ranks from intern to part-time to full-time employee.

New Faces
Nicole Prorok
Marketing Intern

NicoleNicole recently joined the Nn team as a Marketing Intern. She received her bachelor’s degree in Communication, concentrating in Media Studies from the University of Illinois at Chicago. She was brought on to work with our social team and help with client management. Nicole is currently pursuing her Master’s degree in Public Relations and Advertising at DePaul University. In her free time, she enjoys writing and blogging. Nicole looks forward to continue working with the Nn team and using her creativity to help with social media strategy.
  Piotr Sasara
Assessment Project Coordinator

PiotrPiotr has joined Norton Norris in the summer of 2017 as an assessment evaluator intern. He earned his bachelor’s degree in English Writing and Philosophy from Dominican University. Currently, Piotr works on various projects as an Editor/Assessment Project Coordinator. He loves cycling, reading, and playing the piano. As a child, Piotr had a pet goat until she became someone’s dinner. Now, he is a dog person and believes that cats are as moody and unpredictable as he.
  Dean Mahfaffey
Executive Director of Enrollment Solutions

DeanDean recently joined Norton Norris as Executive Director of Enrollment Solutions. Along with a strong stable of technical skills, Dean brings over 15 years of Admissions, training and sales management experience with him to help the training division continue to deliver strong client value. Dean comes to Norton Norris from Education Corporation of America where in his latest role he was their Senior Vice President of Enrollment. Born in Wyoming, he’s an avid outdoorsman, woodworker, and college football fanatic.
The Role of the Admissions Office in Restoring Public Trust
in Career Colleges

We want to take the time to congratulate Dr. Jean Norris for having her article, “The Role of the Admissions Office in Restoring Public Trust in Career Colleges,” selected as one of the top picks in 2017 on Career Education Review!


Rahul Trivedi co-leads Concordia University Chicago’s Digital Marketing Workshop Rahul

Congratulations to Rahul Trivedi, Nn SEO Strategist, as he will co-lead CUC’s College of Business Center for Innovation and Entrepreneurship’s Digital Marketing workshop! The first workshop will be held January 30th from 6:00 PM to 8:00 PM with the follow-up workshop to be held February 27th from 6:00 PM to 8:00 PM.

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Online Virtual Training Opportunity

Live Virtual Training provided by Norton Norris is the highest quality training in the most flexible format!
Whether you’re looking for proven performance improvement, a short, motivational workshop,
or an entire certification process, we have the options for everyone on your staff!

About Norton|Norris, Inc.
Norton|Norris, Inc. (Nn) is a full-service agency dedicated to the higher education vertical. Founded in 1998, Nn provides consulting and innovative approaches in all facets of enrollment, including media production and placement, mystery shopping, training (featuring EnrollMatch®), and a student recruitment software solution – My Guidance Coach® (MGC). Our team of dedicated professionals bring decades of experience working in schools and colleges across the United States and Canada. As strong advocates for the sector, our goal is simple: We strive to be the premier provider of innovative solutions and superior service to our client-partners. To learn more, please visit us at
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Norton | Norris, Inc.
55 East Jackson Boulevard
Suite 950
Chicago, IL 60604
Tel: (312) 262-7400
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