Norton | Norris
Winter Issue of the iNner Circle

We are starting off 2016 with a bang! From conferences just about every month to the results from our new Admissions Solution. In this issue: MyGuidance Coach® (MGC) has launched in a BIG way and the results are in; take a look at the Nn website refresh; read about the first ever Admissions mittensSymposium. Scroll down for a complimentary webinar and informative article!  And for those who want to learn how to boost enrollments and have some FUN in Chicago, we have a link to register for our March EnrollMatch® Admissions Training Workshop!

Share This Issue: Twitter LinkedIn Facebook
Norton Norris is kickin’ it off right:
MyGuidance Coach® (MGC) is HERE!

MyGuidance CoachMGC is designed to intrigue and engage prospective students who don’t require a face-to-face campus visit and/or prefer a self-serve approach. Not only will they learn more about themselves through our patent-pending coaching process, they’ll receive information on your school completely customized to their needs. The best part…they can “Raise their Hand” to connect with your admissions team when they’re ready! Check out some of the results:

  • 37 percent of MGC users came into one school from their MGC Web banner and had never inquired to the college through another avenue. This represents a 17% increase in organic Web inquiries
  • One school had 75 exclusive inquiries through MGC, while another school had 3 unique starts from the MGC software


In This Issue
Norton Norris is kickin’ it
off right:  MyGuidance Coach® (MGC) is HERE!

Career Education
Admissions Symposium

EnrollMatch® Admissions Training

6 Ways to Optimize your
Google Adwords PPC Account
For Colleges & Universities
(Part I)

Where in the World is Nn?

Welcome to our Newest
Team Member!

APSCU Leadership –
Come see our very own
Vince Norton

Trivia Question

Career Education Admissions Symposium – June 8, 2016, Orlando, FL

Have you heard the news? Norton|Norris, Inc. is hosting the
first ever Career Education Admissions Symposium for high school counselors,
career college leaders, and community college leaders to speak on aspects
of advising students interested in career education! 

EnrollMatch® Admissions Training
Come try on EnrollMatch®

Come try on EnrollMatch® at our upcoming March Admissions Training in Chicago! For $795 you will get a life-changing experience (read the quotes below if you don’t believe us) including: 3 full days of training, a 200 page workbook with tools you can put in place immediately, and the chance to visit the beautiful city of Chicago!  Space is limited so register today! Please call or email Kevin Connaughton, Director of Training and Development at

Comprehensive Solution

EnrollMatch® is more than just an admissions training workshop; it’s a complete training solution! Your license gives you access to face-to-face training to get your team started, then offers webinars, eLearning, discussion forums, and train-the-trainer options to reinforce learning! In addition, EnrollMatch® is the FIRST and ONLY admissions training program that has been reviewed and approved by regulatory counsel for consistency with accrediting and federal admissions related standards!*

*Dunn & Davison Law Firm
Featured EnrollMatch® Trainer

We are proud of our EnrollMatch® partner schools and licensed trainers. They work hard to facilitate change within their organizations and serve as outstanding role models! One of the most committed to her craft is this issue’s featured trainer, Jessica Klinkhammer, System Enrollment Operations Specialist at National American University. We recently caught up with Jessica and she generously shared her thoughts with the INner Circle!

6 Ways to Optimize your Google Adwords PPC Account
for Colleges & Universities (Part I)

by Dr. Andy Beedle, Chief Online Strategist, Norton Norris, Inc.

(NOTE: This is the first of two articles on six different ways to optimize the performance of the PPC account for your college or university. In this part, we cover the three most foundational projects that will optimize your account. Look for the final three in a future issue of our newsletter.)

Marketing managers spend a great deal of time optimizing and improving their advertising. So, what’s the best way to optimize a Google Adwords account? If you use an agency to manage the account, you may be tempted to simply watch month over month performance and leave it to them to make any tweaks. If you manage your PPC account in-house, your staff may be overwhelmed by the tools and automatic options offered by Google. In this article, I’ll review the 6 most important (and often overlooked) ways you can optimize your adwords account and get more for your advertising dollar.

Remember that optimizing and improving is a continuous process. The things we’ve chosen here are activities that your team can engage in on a monthly (or weekly) basis. Regularly editing your account in this way will result in improved cost per lead, quality scores, and click-thru-rates. It will also help you identify new opportunities to get more (and better) traffic in the adwords eco-system.


Where in the World is Nn?
Here are some pics from our recent workshops and “Words” from workshop attendees
on how they feel about EnrollMatch®.
View larger image.
Nn will be on the road this upcoming quarter at the following conferences, too!

March 3-4th, 2016
APSCU Leadership Institute – Reunion

April 13-15, 2016
FAME Conference – Hollywood Beach, FL
Have you Nnoticed the Nnew website?

We have a new fresh look and have practiced what we preach and loaded up the site with all kinds of information.


Free Webinar
5 Ways to Improve Compliance & Customer Service in Admissions & Marketing

Join us for this timely, FREE webinar focused on best practices in college marketing and admissions informed with data gleaned from over 10,000 mystery shops! Participants will take away actionable steps to put in place immediately to avoid misrepresentation and improve student interactions.

Welcome to our Newest Team Member!

Kevin Connaughton, Director of Training & Development

imageKevin began his experience in higher education as a student worker with Columbia College Chicago in the late 90s. Throughout his history in higher ed, he has fulfilled numerous roles from faculty to administration. Notably, he advanced from an adjunct instructor position to Program Chair of the Design and General Education departments with Westwood College.  In addition, Kevin is an adjunct instructor in the Humanities department with the University of Phoenix.  His extensive experience in teaching, planning, retention, and student engagement is key in his new role as Director of Training & Development at Nn! 


SPOTLIGHT! APSCU Leadership – Come see our very own
Vince Norton

It’s full circle for Vince! He began as a participant in the very first APSCU Leadership class, and is now speaking at the event to share his 30+ years of experience working in higher education! 

Trivia Question

True or False; Valentine’s Day is the largest card giving holiday?



Correct Answer:


Approximately 150 million Valentine's Day cards are exchanged annually, making Valentine's Day the second most popular card-sending holiday after Christmas.
About Norton|Norris, Inc.
Norton|Norris, Inc. (Nn) is a full-service agency dedicated to the higher education vertical.  Founded in 1998, Nn provides consulting and innovative approaches in all facets of enrollment including media production and placement, mystery shopping, training (Featuring EnrollMatch®) and a student recruitment software solution - My Guidance Coach® (MGC). Our team of dedicated professionals brings decades of experience working in schools and colleges across the U.S. and Canada.  As strong advocates for the sector, our goal is simple: We strive to be the premier provider of innovative solutions and superior service to our client-partners. To learn more, please visit us at
How Can
We Help You?

Norton | Norris, Inc.
55 East Jackson Boulevard
Suite 950
Chicago, IL 60604
Tel: (312) 262-7400
WEBSITE   SUBSCRIBE   FORWARD Twitter LinkedIn Facebook