Norton|Norris Incorporated
  Welcome to the Summer Issue of the iNner Circle!

Turning Strangers into StudentsSM with My Guidance Coach® (MGC)


A select group of industry leaders recently gathered at APSCU for the unveiling of the new model for student recruitment and the MGC solution. View photos here.

To learn more, visit!

imageAs spring gives way to summer, we look forward to longer days, warmer temperatures, and sharing news and resources with our friends. So sit back, put on your shades, and feel the warm sunshine on your face as we bring you up to date on the latest and greatest!

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The Automation of Admissions
An Interview with Jean Norris
Q. What’s driving the change to automation?
A. imageFirst and foremost are the needs of today’s student. Research shows they prefer 24/7 service, 365 days a year. They also prefer to engage through technology – at least initially. This is one reason why appointment show rates have been so low in recent years. We also can’t forget that many of the arguments and legal action against career colleges are traced back to inaccurate or incomplete information giving and even high pressure sales tactics. Automation of the admissions interview helps to bridge the gap in all of these areas.
Read entire interview here.
3 Key Ways to Increase Visits and Enrollments

improve imageIf you’re not quite ready for the automation solution, here are some quick tips to help improve admission results:

Redefine a “Visit”
Let’s not confuse the modality in which classes are offered as the way prospective students want to buy. Think of the admissions interview as a progressive experience vs. a one time set and show interaction. That’s right! Your admission representatives can begin the interview via chat, text and on the phone. Remember, there has to be a good reason for them to want to come visit that is more compelling than simple information giving since they can get all they need online.

Read more tips here.
EnrollMatch® Admissions Training

Facilitators on the Go!
Our team continues to help admission professionals across the country in updating their admissions training! Check out what participants are saying and the AMAZING results!
  After only 2 days of EnrollMatch®, participants share how they feel EnrollMatch® Master Facilitators
Liz DiSanto and Brian Maggio
Chicago EnrollMatch® June 24-26!

imageJune in Chicago means al fresco dining, long walks along the lakefront, outdoor music festivals, and EnrollMatch®. Our next Chicago workshop takes place June 24-26. Come experience EnrollMatch® admissions training by day, and enjoy all our city has to offer in the evenings. Or even extend your stay through the weekend. EnrollMatch is the FIRST and ONLY admissions training program approved for consistency with accrediting and federal admissions related standards. Come find out what the buzz is about!

“This program was well-planned, developed, and executed. It was dynamic and rich. I enjoyed it due to the honesty and integrity it contained. My staff was excited, energized, and left with a multitude of new tools to help people and change lives.”

– Patricia, Enrollment Services Director, California, May 2015

“This information is invaluable to anyone in the Admissions field! I am so thrilled that I am learning this at the start of my career in Admissions because I feel I can begin at a point of strength and only get better as this info becomes second nature.”

–Jackie, Admissions Advisor, Chicago, March 2015

Click here to register or call Kim at (312) 262-7405.

EnrollMatch® Results!

We’re proud to share the results from a few of our recent EnrollMatch schools from this past quarter.

  • Interview/Enroll – UP 5.1% - 7%
  • Enroll/Start – UP 8% - 8.4%
  • In addition, one school used EnrollMatch elements on the phone in setting appointments and brought in a whopping improvement on Appointment/Interview (Show rate) of 27.6%!
Our Partner in Progress – Rebecca Abrams of Herzing University

imageHere at Nn, we value our EnrollMatch partner schools and their commitment to lasting change. We celebrate the strong leadership needed to make that change happen – a leader like Rebecca Abrams, System Director of Admissions Training & Development at Herzing University and this issue’s featured EnrollMatch trainer. We caught up with Rebecca between training sessions and she was kind enough to share her thoughts!

Read entire interview here.
Beyond Compliance: How Mystery Shopping Improves Competitive Advantage

by Connie Esparza, National Director of Assessment

imageInsights into admissions compliance are invaluable. But have you ever considered the additional advantage in measuring customer service? These often overlooked benefits can help a school bolster its competitive advantage.

Read entire article here.
Digital Marketing Best Practices –
Taking Control of Your PPC, SEO, and PPL Traffic

imageDoes the alphabet soup have your head spinning? Learn how to leverage online tools to help “Turn Strangers into StudentsSM” and even into promoters of your school. This webinar, which aired live on May 21, features Vince Norton and Dr. Andy Beedle, Chief Online Strategist, as they offer an in-depth look at how to manage online ad campaigns (PPC), your website (SEO), and paid internet leads (PPL).

Click here to view the recorded webinar and discover how to attract students that will flourish at your institution!
On Our Calendar

As summer heats up, you can find Nn at upcoming events/conferences meeting with friends old and new!
Joint Webinar with Jean and Dr. Joe Pace of the Pacific Institute
via Webinar –
register here!

Friday, June 12, 2015
Title: “Turning Strangers into Students – Key Competencies for Success in Today’s World of Admissions” Description: The role of the admissions professional can be quite challenging now that the consumer has taken control of the traditional sales process. So where does that leave the admissions representative?

That’s right — with a BIG opportunity! Come join Dr. Jean Norris, developer of EnrollMatch® Admissions Training and My Guidance Coach software, to discuss the future of admissions and the 4 key competencies for success in this new world.

2015 PAPSA Annual Conference
Cranberry, PA

Wednesday, July 22, 2015 to Thursday,
July 23, 2015
Jean & Vince will present “Turning Strangers Into Students” on Thursday, July 23 at 1:00 p.m.

2015 APSCU Leadership Institute
West Coast University, Dallas, TX

Monday – Friday,
July 27-31, 2015

Jean and Vince are honored to once again serve as faculty for future higher education leaders!

Vince will facilitate “Measurement and Management of Marketing & Admissions Metrics” and Jean will facilitate “The Changing Role of the Admissions Professional,” both on Tuesday, July 28.

2015 FAPSC Annual Conference
Boca Raton, FL

July 29-30
Jean and Vince will present in the Admissions Track, date and time TBA.
Thoughts from Our Partners Down Under

We enjoy a long-standing relationship with David and Jill at the The Right Mind. Although we share like minds, they do spell a bit differently down there in Australia. Enjoy!

Insights into what creates the magic of selling:
Part 1: Chemistry

By David Hanlon, The Right Mind International Pty, Ltd.

How many times have we heard the phrase: “S/He will never make IT as a salesperson?” I became curious many years ago when a national sales manager said this to me.

Let’s take a look at John. John was regarded as a very conscientious person in every organisation he worked for. He had few enemies and a seemingly endless contact list. He would put in the hours, prepare lists of clients and diligently follow-up on calls. At a function, he would socialise with clients and potential clients. His references from past employees spoke fondly of John. On the surface John seemed extremely competent. Yet, in each of his jobs, John’s sales results were average or below average. You see, John didn’t quite have IT. John kept trying: he went on endless courses, practiced his questions, watched his peers and competitors at work, yet nothing seemed to change so he would move on, thinking the next environment would provide the missing link. Little did he know, the missing link was right inside, however like most of us, he had no idea of what it was.

Read entire article here.


The Automation of Admissions

3 Key Ways to Increase Visits and Enrollments

EnrollMatch® Admissions Training

Facilitators on the Go!

Chicago EnrollMatch®
June 24-26!

EnrollMatch® Results!

Our Partner in Progress – Rebecca Abrams
of Herzing University

Beyond Compliance: How Mystery Shopping Improves Competitive Advantage

Digital Marketing Best Practices –
Taking Control of Your PPC, SEO, and PPL Traffic

Thoughts from Our
Partners Down Under

Our Calendar

Where in the World is Nn?

Welcome to the Nn Team

Trivia Question

Go ahead,
you know you want to.


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Where in the World
is Nn?
  • Jean and Vince join the FAME staff for a photo op at the 2015 Annual Conference in Ft. Lauderdale in April
  • Thirst-quenchers from a friend at the AACS 2015 Spring Executive Retreat in Chandler, AZ in May
  • Liz DiSanto, Director of Training & Development (plus 1) takes a break to see the sights during a recent EnrollMatch Workshop in Las Vegas
  • Jean moderates APSCU panel on Keeping Your Admissions Team Relevant & Effective before standing room only crowd.
Click here to see
where Nn will be next.
Welcome to the
Nn Team

Norton Norris is proud to welcome even MORE new
team members this quarter!


Click here to learn more about:

Greg Olson,
Director of Client Services

Kyle Joss,
Marketing Coordinator

Tiffany Robinson,
Project Manager, Assessment
Norton|Norris, Inc.

Norton|Norris, Inc. (Nn) is a full-service marketing, training and communications firm dedicated to the education vertical. Founded in 1998, Nn provides consulting and innovative approaches to all facets of enrollment including: media production and placement, mystery shopping, enrollment intervention, training (featuring EnrollMatch®), and our innovative, 24/7 admissions solution – My Guidance Coach® (MGC)!
Trivia Question

June 14 is Flag Day in the United States. In honor of the American Flag, take a stab at the following trivia question and share your knowledge at your next backyard barbeque!

What was the name of the first flag of the United States?

checkboxStars and Stripes

checkboxGrand Union Flag

checkboxStar Spangled Banner

checkboxOld Glory

Correct Answer:
Grand Union Flag

On New Year’s Day of 1776, the Continental Army under George Washington’s command was laying siege to Boston which had been taken over by the British Army. Washington ordered the Grand Union Flag hoisted above his base at Prospect Hill. It had 13 alternate red and white stripes and the British Union Jack in the upper left-hand corner.

How Can
We Help You?

Norton | Norris, Inc.
55 East Jackson Boulevard
Suite 950
Chicago, IL 60604
Tel: (312) 262-7400
Toll-free: (855) 291-3500