Norton|Norris Incorporated

Welcome to the Autumn Issue of the INner Circle!

Free Webinar: Integrating Mystery Shopping Into Your Culture

Presented by Vince Norton
and special guest,
Bill Ojile, Partner at Armstrong Teasdale and General Counsel
for Alta Colleges.

Click here to learn more.

September 29, 2015
11:00 a.m. CST
Click here to register!

leavesEven as the warm, muggy days transition to crisp fall weather, we at Nn continue to bring you what’s hot! In this issue, we share news about an amazing client turnaround; take a look at what admissions teams are handing out to prospective students; and we offer links to a complimentary webinar and informative article! And for our loyal friends and followers, enjoy an early bird discount for our October EnrollMatch® Admissions Training Workshop!

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What a Turnaround! – From Penny Saver and PPL’s to Organic and PPC’s

By Vince Norton, Managing Partner

imageThree short years ago we began working with a new client. Like many schools, they had become overly reliant on lead vendors. The volume of leads clogged their admissions flow and they resorted to an out-sourced call center. At the same time, their secondary source for inquires was a weekly non-subscription advertising-driven newspaper. Simply put — their marketing mix wasn't much of a mix.

Fast forward three years. No lead vendors are in the mix — and the weekly paper that used to receive $40,000 a month in advertising spend has gone belly-up.

And our client? THRIVING!

Click here to read more.
EnrollMatch® Admissions Training

Early Bird Discount for October Admissions Training in Chicago!

Whether you are new to college admissions or celebrating decades of success, it’s no surprise that the former methods used to recruit students aren’t working as well any longer. Come join us to find out the WHY behind this as well as learn WHAT you can do to adapt and stay relevant to enroll MORE of the RIGHT students.

imageSo if you are ready to experience EnrollMatch® admissions training for yourself, this is the perfect opportunity! For our October 14-16 Chicago workshop, we are offering an early bird discount of $100 off the regular price of $795, if you register before September 14! That’s only $695 for three, jam-packed days of hands-on learning! A comprehensive workbook is included, too. EnrollMatch is the FIRST and ONLY admissions training program approved for consistency with accrediting and federal admissions related standards.  We’re so certain you will love what you see, we will even credit your workshop fee back towards your campus or system license if you choose to adopt the program for your school!

Read the comments below from recent workshop participants, and then contact Kim to register! (312) 262-7405 or

“This was a very powerful workshop. It effectively makes you look at a new way of engaging students. It gives you tools to help put the student’s needs and goals first. This can help you gain a more committed student who has a greater likelihood of persevering through, and completing, a challenging program.”

–Michael, VP of Admissions, Durham NC

“I was genuinely impressed by the quality and authenticity of EnrollMatch. My goals were met and I am leaving encouraged and empowered. If it were up to me, this class would be taught to every admissions rep!”

–Ashley, Admissions Team, Frederick MD
EnrollMatch® “WORDS”

It’s an EnrollMatch® tradition! At the end of Day 2, participants are asked to share one word to describe how they are feeling. Take a look at participant feedback from a few of our recent workshops. We know we keep telling you how great EM is, but really, our participants say it best!

Featured EnrollMatch® Trainer – Roger Moore of Milan Institute

We are proud of our EnrollMatch partner schools and licensed trainers. They work hard to facilitate change within their organizations and serve as outstanding role models! One of the most committed to his craft is this issue’s featured trainer, Roger Moore, Corporate Director of Admissions Management at Milan Institute. We recently caught up with Roger and he generously shared his thoughts with the INner Circle!

Read entire interview here.


Admissions Materials: Do you know what your teams are handing out?

By Andrea Gunning, Assistant Director of Assessment

You’ve invested time and money to craft precisely branded, informative and compliant collateral designed to be distributed by your admissions team. You’ve trained them on how to best utilize the materials during admissions interviews. How many of those materials are really landing in the hands (or inboxes) of their targeted audiences?

Read entire article here.
Where in the World Will Norton Norris be Next?

CAPPS Conference - San Diego, CA
October 7-9, 2015
Jean and Vince will be joined by a group of industry experts for a pre-conference Idea Wave Session, 75/25 – The new formula for gainful insights into your organization on October 7 from 2:00 p.m. – 3:15 p.m.

AACS Fall Conference & Expo – Phoenix, AZ
October 23-25, 2015
Jean & Vince will be joined by Dr. Andy Beedle, Nn Chief Online Strategist, to present a 2-hour workshop, Turning Strangers into Students (and Advocates) – Examining inbound marketing and admission strategies to engage today’s student on October 25 from 11:00 a.m. – 1:00 p.m.

ACCET Annual Conference – Hershey, PA
October 26-28, 2015

Stop by the Nn booth and say hello! Vince and Jean will present a breakout session with Scott Aaron, President and COO of New Horizons Computer Learning Center, on October 27 from 10:45 a.m. – noon.
coverINn Case You Missed It

The final installment of Dr. Jean’s four part series, Improving Admissions Performance by focusing on APPS, was featured in the latest edition of Career Education Review. This article focuses on ATTITUDE; the admissions competency rated the highest for achieving success in an ever-changing sales environment. Dr. Jean asks the question, “Are you born with the right attitude or is it a choice?”

Read the full article here.
Thoughts from Our Partners Down Under

Enjoy the second part of David’s three-part series on Chemistry, Character and Competence! And a word about the spelling — it’s not incorrect. Our friends David and Jill of The Right Mind live on the opposite end of the globe and some letters get scrambled when you’re upside down (Australia).

Insights into what creates the magic of selling Part 2:

By David Hanlon, The Right Mind International Pty, Ltd.

“Be more concerned with your character than your reputation, because your character is what you really are; your reputation is merely what others think you are.” John Wooden

More and more society is demanding that organisations do the right thing. They are expecting ethical and transparent behaviours – behaviours that lead to trust. They put in place the rules and practices that prevent such events occurring they still do. Too often the problem is due to selection and reward on the basis of performance character strengths and get miffed when they discover flaws in the moral character strengths.

Read entire article here.


What a Turnaround! –
From Penny Saver and PPL's to Organic and PPC's

Early Bird Discount for October Admissions Training in Chicago!

EnrollMatch® “WORDS”

Featured EnrollMatch® Trainer – Roger Moore of Milan Institute

Admissions Materials:
Do you know what your teams are handing out?

Where in the World Will Norton Norris be Next?

INn Case You Missed It

Free Webinar:
Integrating Mystery Shopping Into Your Culture

Thoughts from Our
Partners Down Under

Where in the World is Nn?

Kudos to the Nn Team

Trivia Question

Go ahead, you know you want to.


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Where in the World
is Nn?
  • Norton Norris sponsored the luncheon at the annual PAPSA Conference in Cranberry, PA in July.
  • APSCU Leadership photo – Dr. Jean and Vince were honored to serve as 2015 APSCU Leadership Institute faculty in July in Dallas.
  • Vince and Jean presented at the 2015 FAPSC Conference in beautiful Boca Raton, Florida.
Click here to see
where Nn will be next.
Kudos to the Nn Team!

Nn staff
Samantha Walega,
Marketing Coordinator

Lavonna Tatum-Tunstall,
Account Manager

Katie Greenspon,
Social Media Manager

Norton|Norris, Inc.

Norton|Norris, Inc. (Nn) is a full-service agency dedicated to the higher education vertical.  Founded in 1998, Nn provides consulting and innovative approaches in all facets of enrollment including media production and placement, mystery shopping, training (Featuring EnrollMatch®) and a student recruitment software solution - My Guidance Coach® (MGC). Our team of dedicated professionals brings decades of experience working in schools and colleges across the U.S. and Canada.  As strong advocates for the sector, our goal is simple:  We strive to be the premier provider of innovative solutions and superior service to our client-partners. To learn more, please visit us at

Trivia Question

Which U.S. President signed the bill making Labor Day a national holiday?

checkboxWilliam McKinley

checkboxGrover Cleveland

checkboxChester Arthur

checkboxBenjamin Harrison

Correct Answer:

Grover Cleveland

Correct Answer: Grover Cleveland is the president you should thank for this national holiday honoring the working class (and that long holiday weekend)! Although he was no friend to organized labor, Cleveland signed the bill under pressure from voters during his second term in office.

How Can
We Help You?

Norton | Norris, Inc.
55 East Jackson Boulevard
Suite 950
Chicago, IL 60604
Tel: (312) 262-7400